First of all, we love Davines!! They have amazing premium salon products, and the company has a great story, corporate mission, and values that resonate with ours. We are designated a Davines Concept Salon because we carry several of their solution spaces. We are designated a Davines Exclusive Salon because we use their products for almost all of our services (with a few exceptions for very specific circumstances).

More generally, we carefully select the brands we choose to be associated with because we know that they are an extension of our image. To keep up with industry advancements and trends, some of our brands may change periodically, but you can always be sure that we only use high quality professional products that are proven to be effective and we only recommend brands that we can endorse with our full confidence.

Note that the brand images shown here are the intellectual property of their respective owners, and we are authorized to display them as shown for promotional purposes because we are proudly using and/or offering their products for sale in our salon.

Professional Products

Davines @ Tough Love Salon Severna Park


Davines was founded in Parma, Italy in 1983 and started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing their expertise, they created their own brand of hair care products exclusively for salons. They are an awesome company, responsible, eco-friendly, innovative, and their products are amazing. They are now the main product line in the salon.
Olaplex @ Tough Love Hair Salon Severna Park


Olaplex is a treatment that uses a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. Olaplex can be used on it’s own to restore compromised hair, or it can be added to other chemical services to mitigate the damage that can occur during processing (and then fortify hair after processing).
KeraStraight @ Tough Love Hair Salon Severna Park


KeraStraight is an evolution in straightening that produces consistent results that last. It contains a unique combination of low pH proteins that will renew dry, damaged and weak hair, transforming it completely into healthy, straighter and stronger hair that both looks and feels amazing. These incredible repairing agents rebuild the hair with added strength, vitality and shine providing a smooth, soft and straighter finish that lasts for up to 4 months, gradually fading from the hair.
1922 by Keune @ Tough Love Hair Salon Severna Park

1922 by Keune

1992 by Keune is a premium Men’s barbering and grooming product line that has a rich apothecary heritage. Their products are still devised and developed under one roof in The Netherlands for optimum quality control. Their scientists work hard to make products that work well and cater to Men’s styling needs.

Premium Equipment

Takara Belmont @ Tough Love Hair Salon Severna Park

Takara Belmont

Takara Belmont is known for being one of the best salon equipment manufacturers around. As a premium brand, their quality is unmatched. You will feel the difference immediately.
Takara Belmont @ Tough Love Hair Salon Severna Park

Takara Belmont

Roller Ball F is an infrared heat processor from Takara Belmont that allows us more precise control that is important to certain chemical services.
EcoHeads @ Tough Love Hair Salon Severna Park


ECHOHEADS shower heads filter and ionize the water, helping to lock in moisture, while providing a perfect stream that has a unique feeling on the scalp. It feels like a luxurious rain shower, but they actually use less water while producing a more powerful stream. It sounds impossible, but that’s the magic of their design and why we love them so much.
EcoHeads @ Tough Love Hair Salon Severna Park

The Ping

The Ping by ECHOHEADS allows us to be sure that our chemical services are thoroughly mixed, consistently, every time.

Valera Swiss Hair @ Tough Love Hair Salon Severna Park


Valera hair dryers are some of the best in the industry. They are a Swiss company that are known for creating high quality hair appliances. We love that they are lightweight, yet powerful, and have an ionic generator that helps hair dry faster, lock in moisture, preserve color, and give it a healthy shine.

BaByliss Pro @ Tough Love Hair Salon Severna Park

BaByliss PRO

BaByLiss PRO is known for premium hot tools that introduce innovative features and are both reliable and dependable. We use their Titanium line, which all have ionic generators to help hair dry faster, lock in moisture, and preserve color.